Making Behavior Change Last: Reducing errors by preventing behavioral drift


Aubrey Daniels, Ph.D.
Aubrey Daniels International

The “safety plateau” is a well-known phenomenon in safety. Improvements begin to level off and often fail to get better. Such an effect may be due to too little positive reinforcement; to thinning the reinforcement too quickly or to imprecise use of reinforcement. Because positive reinforcement always increases behavior, the data tells us that we are doing something wrong. What it is not telling us is that people are careless, don’t concentrate, don’t think or don’t care. 

The answer is in the culture that managers and executives create in which employees need to work safely. This presentation will discuss the importance of precision reinforcement and how much reinforcement is needed to develop the reinforcement needed to prevent extinction and behavioral drift of safe behavior habits. 

Aubrey Daniels, a thought leader and internationally recognized expert on management, Aubrey Daniels, a thought leader and internationally recognized expert on management, leadership, safety and workplace issues, is considered an authority on human behavior in the workplace. As founder and chairman of his consulting firm, Aubrey Daniels International (ADI), he and his staff help organizations employ the timeless principles of behavioral science to re-energize the workplace, optimize performance and achieve lasting results.

Daniels actively blogs about performance systems, workplace safety and management issues, is frequently interviewed for major media outlets, and pens a regular guest blog for Talent Management Magazine.

In addition to being a highly sought after keynote speaker at major association, conference and educational events, Daniels is the author of six best-selling booksincluding: Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Measure of a Leader, Oops! 13 Management Practicesthat Waste Time and Money (and what to do instead), and Safe by Accident? His books have been translated into Japanese, Chinese, Korean, Spanish and French and have been licensed in China, India, Indonesia, Japan, Korea, Romania and Saudi Arabia.

Daniels received his doctorate from the University of Florida, where he also earned his masters degree and was a member of Phi Beta Kappa. He received his undergraduate degree in psychology from Furman University. Daniels has been honored by both Furman University and the College of Health Professions at the University of Florida as Alumnus of the Year.

Daniels and his wife Rebecca reside in Atlanta and have two married daughtersand three grandchildren. 


This keynote will be recorded.