Making Behavior Change Last: Reducing errors by preventing behavioral drift


Aubrey Daniels, Ph.D.
Aubrey Daniels International

The “safety plateau” is a well-known phenomenon in safety. That is improvements begin to level off and often fail to get better. Such an effect may be due to too little positive reinforcement; to thinning the reinforcement too quickly or to imprecise use of reinforcement. In any event because positive reinforcement always increases behavior, the data tells us that we are doing something wrong. What it is not telling us is that people are careless, don’t concentrate, don’t think or don’t care. 

The answer is in the culture that managers and executives create in which employees need to work safely. This presentation will discuss the importance precision reinforcement and how much reinforcement is needed to develop the reinforcement needed to prevent extinction and behavioral drift of safe behavior habits. 

Aubrey C. Daniels, Ph.D., is the world’s foremost authority on applying the scientifically-proven laws of human behavior to the workplace.

With business and industry confronting complex new challenges—from ethics to high turnover to outsourcing—Daniels helps the world’s leading organizations employ the timeless principles of behavioral science to re-energize the workplace, optimize performance and achieve lasting results. His management consulting firm, Aubrey Daniels International (ADI), works with business leaders such as DaimlerChrysler, Blue Cross Blue Shield, NASA, Roche Laboratories, and Westinghouse to develop management strategies that reinforce critical behaviors vital to their long-term success. Headquartered in Atlanta, the firm was founded in 1978.

Aubrey Daniels is the author of four best-selling books widely recognized as international management classics: Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement; Performance Management: Changing Behavior That Drives Organizational Effectiveness, and Other People’s Habits and Measure of a Leader with James E. Daniels. His books have been translated into Japanese, Chinese, Korean, Spanish and French and have been licensed in China, India, Indonesia, Japan, Korea, Romania and Saudi Arabia. Look for his new book, Oops! 13 Management Practices that Waste Time and Money (and what to do instead).

A passionate thought leader and an internationally recognized expert on management, leadership, and workplace issues, Daniels has been featured in USA Today, The Wall Street Journal, The New York Times, The Washington Post, Fortune, CNN, and CNBC. Daniels is a member of the Board of Trustees of both Furman University and the Cambridge Center for Behavioral Studies. He is an Associate of Harvard University’s John F. Kennedy School of Government, a faculty member of the College of Health Professions at the University of Florida, and a visiting professor at Florida State.
His numerous awards include the Lifetime Achievement Award from the Organizational Behavior Management Network and the Outstanding Service Award from the International Association for Behavior Analysis, which also named him a 2005 Fellow. Daniels received his doctorate from the University of Florida, where he also earned his masters degree and was a member of Phi Beta Kappa. He received his undergraduate degree in psychology from Furman University. Daniels has been honored by both Furman University and the College of Health Professions at the University of Florida as Alumnus of the Year.

Daniels and his wife Rebecca reside in Atlanta and have two married daughters, two grandsons and a granddaughter. 


This keynote will be recorded.