Your Luckiest Day

Thursday, October 11, 2018 • 8:00 a.m. – 9:00 a.m. • Location: Reno Ballroom


Aubrey Daniels, Ph.D
Aubrey Daniels International

Think of the luckiest day of your life. No doubt many of you may have thought of it as the day you won a million dollars in the lottery, the day you met your spouse or the day when some other special person helped you. Not to belittle special people in your life, I will suggest in this talk that they probably were not involved in the luckiest decision of your life. 

Some of you not realizing it as important as I think is will probably squander it away much as many lottery winners do.  As they say, “easy come; easy go.”  Those who realize the decision as important and the value of the decision they have been given will be able to make positive life changing differences in many people throughout your work life that include safety but go far beyond it.

Aubrey C. Daniels, Ph.D., is the world’s foremost authority on applying the scientifically-proven laws of human behavior to the workplace.

With business and industry confronting complex new challenges—from ethics to high turnover to outsourcing—Daniels helps the world’s leading organizations employ the timeless principles of behavioral science to re-energize the workplace, optimize performance and achieve lasting results. His management consulting firm, Aubrey Daniels International (ADI), works with business leaders such as DaimlerChrysler, Blue Cross Blue Shield, NASA, Roche Laboratories, and Westinghouse to develop management strategies that reinforce critical behaviors vital to their long-term success. Headquartered in Atlanta, the firm was founded in 1978.

Aubrey Daniels is the author of four best-selling books widely recognized as international management classics: Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement; Performance Management: Changing Behavior That Drives Organizational Effectiveness, and Other People’s Habits and Measure of a Leader with James E. Daniels. His books have been translated into Japanese, Chinese, Korean, Spanish and French and have been licensed in China, India, Indonesia, Japan, Korea, Romania and Saudi Arabia. Look for his new book, Oops! 13 Management Practices that Waste Time and Money (and what to do instead).

A passionate thought leader and an internationally recognized expert on management, leadership, and workplace issues, Daniels has been featured in USA Today, The Wall Street Journal, The New York Times, The Washington Post, Fortune, CNN, and CNBC. Daniels is a member of the Board of Trustees of both Furman University and the Cambridge Center for Behavioral Studies. He is an Associate of Harvard University’s John F. Kennedy School of Government, a faculty member of the College of Health Professions at the University of Florida, and a visiting professor at Florida State.

His numerous awards include the Lifetime Achievement Award from the Organizational Behavior Management Network and the Outstanding Service Award from the International Association for Behavior Analysis, which also named him a 2005 Fellow. Daniels received his doctorate from the University of Florida, where he also earned his masters degree and was a member of Phi Beta Kappa. He received his undergraduate degree in psychology from Furman University. Daniels has been honored by both Furman University and the College of Health Professions at the University of Florida as Alumnus of the Year.

Daniels and his wife Rebecca reside in Atlanta and have two married daughters, two grandsons and a granddaughter.